MY ROLE — Creative Director
Lead Creative Director and hands-on UI/UX design lead, bridging Riot’s EMEA stakeholders, our internal creative team, and developers to translate a complex championship experience into a polished digital product.
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Strategy
UX Strategy, Digital Experience, Interaction Strategy
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Design
UI/UX, Interactive Design, Art Direction, Graphic Design, Responsive Digital Design
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Client
Riot Games
Connecting
the Regions
The visual bar was high, but the deeper challenge was alignment. Riot, our creative team, and the development team each approached the project through different priorities. The experience needed to remain ambitious and polished without proposing interactions that couldn’t ship or allow technical constraints to dilute the design.
Designing
the Journey
- Translated Riot’s objectives into actionable creative and UX requirements.
- Developed the experience architecture alongside visual exploration.
- Designed the interactive EMEA map and supporting digital components.
- Worked directly with developers to evaluate feasibility throughout design.
- Managed Riot feedback while protecting consistency across the overall system.
Bringing
EMEA Together
Interactive Map
Fans could explore the EMEA region geographically and discover the leagues and stories connected to individual locations.
Regional Stories
The experience turned a large competitive ecosystem into accessible, location-driven storytelling.
Design Bridge
I acted as the creative connection between Riot stakeholders, designers, and developers throughout production.
UX Direction
Complex championship information was organized into a clear digital experience designed around fan exploration.
Technical Alignment
Engineering feasibility was considered throughout design rather than waiting until handoff.
Riot Standard
The final experience maintained the level of polish expected from one of gaming’s most design-conscious publishers.
