Get In Touch
Phone: 214.205.5232
Email: markel@aoecreative.com
CREATIVE DIRECTOR

MARKEL
LEE

Design is my passion. Visual storytelling is my art.

View some of my work
Play Reel

Creative with passion

I’m a Dallas-based Creative Director with 15+ years of experience leading
01 // Portfolio

Selected Work

This portfolio is a snapshot of the projects I’ve had the privilege to lead. From building impactful brands to launching fashion lines and global campaigns. My focus is always on creating work that feels authentic, connects people, and leaves a lasting impression.

Just Go

Campaign Digital Social Strategy Video

Reel Rumble

Branding Campaign Design Digital Social Strategy Video

Unreal Fest Chicago

3D Campaign Design Digital Merchandise Social Strategy Video

Esports World Cup Paris

3D Branding Campaign Design Digital Experiential Social Strategy Video

EMEA Championships

Branding Design Digital Social UI/UX

MelloHunt

Branding Design Digital Social Strategy Video

Coca-Cola

3D Campaign Design Digital

Houston Outlaws

Branding Campaign Merchandise Social

Metal Umbrella

Branding Design Merchandise Social

LEGO Games

Branding Strategy

Overwatch League

Branding Campaign Design Illustration Social Strategy

Call of Duty League

Branding Campaign Design Social Strategy

Players on Paramount+

Branding Design Merchandise

Immortal: Gates of Pyre

3D Branding Campaign Design Digital Illustration Strategy
02 // Industry Recognition

Projects
awards

I craft award-winning campaigns and brand identities for the world’s biggest names in gaming, entertainment, and consumer culture. From esports leagues and fashion-first merchandise to global brand activations, I bring ideas to life through bold creative direction, storytelling, and design leadership.

 

STEVIE AWARDS

  • Innovation in Viral Videos – Just Go – Gold Winner
  • Innovation in Branded Entertainment Videos – Just Go – Gold Winner
  • Innovation in Social Media Marketing – Just Go – Silver Winner
  • Innovation in Content Marketing/Branded Editorial – Just Go – Silver Winner

 

ESPORTS AWARDS

  • Best Esports Series of The Year – Players – Winner
  • 3x Best Esports Agency of the Year – Finalist

 

ADDYS

  • Best Marketing Campaign – Coca-Cola – Silver Winner

 

TEMPEST AWARDS

  • Best Social Experience – Houston Outlaws – Winner
  • The Tempest Watch List – People of Interest – Winner

2x Gold Winner

3x Best Agency Finalist

Silver Winner

2x Silver Winner

Best Esports Series

2x Winner

03 // MLL

About
Me

As a seasoned creative leader with over 15 years of experience leading projects for global brands such as Coca-Cola, Activision Blizzard, Riot Games, Red Bull, Paramount Pictures, LEGO, Funny or Die, and The Kraft Group, I’ve had the privilege of contributing to the realms of branding, marketing, and esports.

I thrive at the intersection of creativity and strategy: shaping big ideas, leading teams to execute them, and making sure every detail strengthens the story we’re telling. My approach is rooted in collaboration, cultural insight, and a passion for crafting creative that inspires fans and leaves a lasting impact.

When I’m not building campaigns, you’ll probably find me exploring new games, diving into anime, or working on passion projects that blend design, storytelling, and community.

Watch My Keynote
04 // Experience at a Glance

Accomplished Creative Director & Brand Leader Throughout Years

With 15+ years of experience, I’ve led creative direction, brand strategy, and design execution for top gaming, entertainment, and consumer brands. From building esports leagues and fashion-first labels to driving global campaigns, I specialize in shaping ideas into bold creative that inspires audiences and drives measurable impact.

HIGHLIGHT CAPABILITIES

–  Creative Direction
–  Brand Development
–  Campaign Strategy
–  Merchandise & Product Design
–  Esports & Gaming Marketing
–  Hands-On Design
–  Cross-Functional Leadership
–  Award Recognition

View Resume

CLIENTELE

cocacola
fifa
lego2x
activisionblizzard2x
lenovo
paramountplus-1-
rb_standard_logo_mono_2017
funny_or_die_logo
sprite
kraftgroup2x

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Campaign Digital Social Strategy Video
Just Go

MY ROLE — Creative Director Lead Creative Director overseeing campaign concept, talent strategy, creative development, production direction, creator extensions, social activation, and the launch…

  • Strategy

    Campaign Strategy, Creator Marketing, Social Strategy, Entertainment Marketing, Community Activation

  • Design

    Art Direction, Video Creative Direction, Social Design, Campaign Design

  • Client

    Lenovo Legion

View Project
Branding Campaign Design Digital Social Strategy Video
Reel Rumble

MY ROLE — Creative Director Lead Creative Director overseeing campaign strategy, creator integration, competition mechanics, visual direction, community participation, and the creative team responsible…

  • Strategy

    UGC Strategy, Creator Marketing, Social Strategy, Gamification, Community Engagement, Partnership Activation

  • Design

    Campaign Art Direction, Social Design, Motion Graphics, Video Content, Promotional Design

  • Client

    Lenovo Legion

View Project
3D Campaign Design Digital Merchandise Social Strategy Video
Unreal Fest Chicago

MY ROLE — Creative Director Lead Creative Director overseeing experiential strategy, booth programming, creative direction, attendee engagement, creator programming, and the content ecosystem surrounding…

  • Strategy

    Experiential Strategy, Event Programming, Creator Strategy, Community Engagement, Content Strategy

  • Design

    Experiential Design, Art Direction, Environmental Graphics, Social Design, Promotional Design, Event Branding

  • Client

    Lenovo Legion

View Project
3D Branding Campaign Design Digital Experiential Social Strategy Video
Esports World Cup Paris

MY ROLE — Creative Director Lead Creative Director responsible for the overarching creative and content strategy, creator ecosystem, campaign concepts, activations, visual direction, and…

  • Strategy

    Global Campaign Strategy, Creator Strategy, Experiential Strategy, Social Content Strategy, Community Engagement, Long-Form Content Strategy

  • Design

    Creative Direction, Campaign Direction, Social Design, Video & Motion, Game/Activation Branding

  • Client

    Lenovo Legion

View Project
Branding Design Digital Social UI/UX
EMEA Championships

MY ROLE — Creative Director Lead Creative Director and hands-on UI/UX design lead, bridging Riot’s EMEA stakeholders, our internal creative team, and developers to…

  • Strategy

    UX Strategy, Digital Experience, Interaction Strategy

  • Design

    UI/UX, Interactive Design, Art Direction, Graphic Design, Responsive Digital Design

  • Client

    Riot Games

View Project
Branding Design Digital Social Strategy Video
MelloHunt

MY ROLE — Creative Director Lead Creative Director overseeing the campaign concept, creative strategy, visual direction, creator integration, social activation, and multidisciplinary team responsible…

  • Strategy

    Celebrity Partnership Strategy, Campaign Strategy, Social Strategy, Gamification & Engagement, Influencer Marketing

  • Design

    Art Direction, Campaign Identity, Social Design, Video, Creative Direction, Motion Graphics

  • Client

    Lenovo Legion

View Project
3D Campaign Design Digital
Coca-Cola

MY ROLE — Creative Director As Lead Creative Director, I guided campaign strategy, creative direction, and execution. Oversaw a cross-functional team delivering brand strategy,…

  • Strategy

    Campaign Development & Messaging, Paid Digital Media Optimization, Social & Meme Strategy, Partnership Activation

  • Design

    Graphic Design, 3D Design, Meme Creation, Motion Design & Social Assets

  • Client

    Coca-Cola

View Project
Branding Campaign Merchandise Social
Houston Outlaws

MY ROLE — Creative Director I owned the creative vision and strategy. Oversaw a 10+ person team to deliver branding, marketing, social content, promotions,…

  • Strategy

    Brand Identity & Voice, Community Activation Strategy, Event Marketing & Promotion, Social Media Strategy

  • Design

    Art Direction, Graphic Design, Event Branding & Promotional Materials, Social Content Design

  • Client

    Houston Outlaws

View Project
Branding Design Merchandise Social
Metal Umbrella

MY ROLE — Creative Director As Lead Creative Director, I guided the development of Metal Umbrella’s full brand identity, merchandise strategy, and go-to-market rollout.…

  • Strategy

    Brand Strategy & Positioning, Merchandise & Product Strategy, Influencer Marketing Integration

  • Design

    Brand Identity & Logo Systems, Apparel & Package Design, Illustration & Promotional Materials, Style Guides

  • Client

    Oni Studios

View Project
Branding Strategy
LEGO Games

MY ROLE — Creative Director Lead Creative Director guiding brand strategy, visual identity, and rollout. Directed a cross-disciplinary team to deliver the new LEGO…

  • Strategy

    Brand Strategy & Architecture, Identity System Development, Creative Guidelines

  • Design

    Logo & Wordmark Design, Graphic Design, Motion Graphics, Brand Style Guide

  • Client

    LEGO®

View Project
Branding Campaign Design Illustration Social Strategy
Overwatch League

MY ROLE — Creative Director As Lead Creative Director, I guided the creative vision and strategy for the League’s social and content presence from…

  • Strategy

    Brand Strategy & Architecture, Identity System Development, Creative Guidelines

  • Design

    Logo & Wordmark Design, Graphic Design, Motion Graphics, Brand Style Guide

  • Client

    Activision Blizzard

View Project
Branding Campaign Design Social Strategy
Call of Duty League

MY ROLE — Creative Director As Lead Creative Director, I drove the creative vision and social strategy for CDL’s digital presence. I oversaw a…

  • Strategy

    Campaign & Tournament Strategy, Live Coverage & Engagement Strategy, Short-Form Video & Platform Growth, Community Management

  • Design

    Art Direction, Motion Graphics, Photomanipulation & Graphic Design, Broadcast & Social Content

  • Client

    Activision Blizzard

View Project
Branding Design Merchandise
Players on Paramount+

MY ROLE — Creative Director Lead Creative Director responsible for researching esports visual history and developing the fictional Fugitive organization’s identity, historical branding, logo…

  • Strategy

    Brand Strategy, Entertainment Worldbuilding, Visual Research, Merchandise Strategy

  • Design

    Logo & Identity Design, Art Direction, Apparel Design

  • Client

    Funny or Die

View Project
3D Branding Campaign Design Digital Illustration Strategy
Immortal: Gates of Pyre

MY ROLE — Creative Director Lead Creative Director overseeing the brand identity, worldbuilding systems, custom typography, UI/UX direction, and collaboration creatives, developers, artists, and…

  • Strategy

    Brand Strategy, Visual Worldbuilding, UX Strategy, Design Systems, Game Identity Strategy

  • Design

    Brand Identity, UI/UX Design, Art Direction, Graphic Design, Design Systems

  • Client

    Sunspear Games

View Project