Get In Touch
Phone: 214.205.5232
Email: markel@aoecreative.com
Branding Campaign Design Social Strategy

Call of Duty League

  • Strategy

    Campaign & Tournament Strategy, Live Coverage & Engagement Strategy, Short-Form Video & Platform Growth, Community Management

  • Design

    Art Direction, Motion Graphics, Photomanipulation & Graphic Design, Broadcast & Social Content

  • Client

    Activision Blizzard

01 // The Challenge

Fast Paced
Strats

The Call of Duty League needed to deliver a year-round social presence that matched the intensity of its live events, then leads into the annual Champs tournament. The challenge was to create a content strategy that captured the fast-paced, highlight-driven nature of competitive CoD and translated it into consistent fan engagement across digital platforms.

02 // The Process

The Best
Loadout

  • Built seasonal creative roadmaps scaling from regular matches to Champs.
  • Streamlined production pipelines for high-volume graphics, motion, and video.
  • Coordinated with broadcast and on-site teams to keep digital coverage in sync.
03 // Execution

Leveling
Up

Social Strategy
Built CDL’s social and creative strategy for Majors and Champs.

 

Social Assets
Produced high-impact assets: motion graphics, photo-manipulations, stat trackers, and player spotlights.

Live Coverage
Directed live tournament coverage and short-form video optimized for TikTok, IG Reels, and YouTube Shorts.

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04 // Results

Creative Changes Everything

0 M
social
impressions

in 2020, driving massive awareness for the League

0 K
new
followers

in the first 6 months on TikTok

0 M
social
views

in the first 6 months on TikTok

0 M
social
engagements

in the first 6 months on TikTok

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