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Email: markel@aoecreative.com
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Design

Reel Rumble

MY ROLE — Creative Director Lead Creative Director overseeing campaign strategy, creator integration, competition mechanics, visual direction, community participation, and the creative team responsible…

Unreal Fest Chicago

MY ROLE — Creative Director Lead Creative Director overseeing experiential strategy, booth programming, creative direction, attendee engagement, creator programming, and the content ecosystem surrounding…

Esports World Cup Paris

MY ROLE — Creative Director Lead Creative Director responsible for the overarching creative and content strategy, creator ecosystem, campaign concepts, activations, visual direction, and…

EMEA Championships

MY ROLE — Creative Director Lead Creative Director and hands-on UI/UX design lead, bridging Riot’s EMEA stakeholders, our internal creative team, and developers to…

MelloHunt

MY ROLE — Creative Director Lead Creative Director overseeing the campaign concept, creative strategy, visual direction, creator integration, social activation, and multidisciplinary team responsible…

Coca-Cola

MY ROLE — Creative Director As Lead Creative Director, I guided campaign strategy, creative direction, and execution. Oversaw a cross-functional team delivering brand strategy,…

Metal Umbrella

MY ROLE — Creative Director As Lead Creative Director, I guided the development of Metal Umbrella’s full brand identity, merchandise strategy, and go-to-market rollout.…

Overwatch League

MY ROLE — Creative Director As Lead Creative Director, I guided the creative vision and strategy for the League’s social and content presence from…

Call of Duty League

MY ROLE — Creative Director As Lead Creative Director, I drove the creative vision and social strategy for CDL’s digital presence. I oversaw a…

Players on Paramount+

MY ROLE — Creative Director Lead Creative Director responsible for researching esports visual history and developing the fictional Fugitive organization’s identity, historical branding, logo…

Immortal: Gates of Pyre

MY ROLE — Creative Director Lead Creative Director overseeing the brand identity, worldbuilding systems, custom typography, UI/UX direction, and collaboration creatives, developers, artists, and…

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Reel Rumble

MY ROLE — Creative Director Lead Creative Director overseeing campaign strategy, creator integration, competition mechanics, visual direction, community participation, and the creative team responsible…

  • Strategy

    UGC Strategy, Creator Marketing, Social Strategy, Gamification, Community Engagement, Partnership Activation

  • Design

    Campaign Art Direction, Social Design, Motion Graphics, Video Content, Promotional Design

  • Client

    Lenovo Legion

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Unreal Fest Chicago

MY ROLE — Creative Director Lead Creative Director overseeing experiential strategy, booth programming, creative direction, attendee engagement, creator programming, and the content ecosystem surrounding…

  • Strategy

    Experiential Strategy, Event Programming, Creator Strategy, Community Engagement, Content Strategy

  • Design

    Experiential Design, Art Direction, Environmental Graphics, Social Design, Promotional Design, Event Branding

  • Client

    Lenovo Legion

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Esports World Cup Paris

MY ROLE — Creative Director Lead Creative Director responsible for the overarching creative and content strategy, creator ecosystem, campaign concepts, activations, visual direction, and…

  • Strategy

    Global Campaign Strategy, Creator Strategy, Experiential Strategy, Social Content Strategy, Community Engagement, Long-Form Content Strategy

  • Design

    Creative Direction, Campaign Direction, Social Design, Video & Motion, Game/Activation Branding

  • Client

    Lenovo Legion

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EMEA Championships

MY ROLE — Creative Director Lead Creative Director and hands-on UI/UX design lead, bridging Riot’s EMEA stakeholders, our internal creative team, and developers to…

  • Strategy

    UX Strategy, Digital Experience, Interaction Strategy

  • Design

    UI/UX, Interactive Design, Art Direction, Graphic Design, Responsive Digital Design

  • Client

    Riot Games

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MelloHunt

MY ROLE — Creative Director Lead Creative Director overseeing the campaign concept, creative strategy, visual direction, creator integration, social activation, and multidisciplinary team responsible…

  • Strategy

    Celebrity Partnership Strategy, Campaign Strategy, Social Strategy, Gamification & Engagement, Influencer Marketing

  • Design

    Art Direction, Campaign Identity, Social Design, Video, Creative Direction, Motion Graphics

  • Client

    Lenovo Legion

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Coca-Cola

MY ROLE — Creative Director As Lead Creative Director, I guided campaign strategy, creative direction, and execution. Oversaw a cross-functional team delivering brand strategy,…

  • Strategy

    Campaign Development & Messaging, Paid Digital Media Optimization, Social & Meme Strategy, Partnership Activation

  • Design

    Graphic Design, 3D Design, Meme Creation, Motion Design & Social Assets

  • Client

    Coca-Cola

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Metal Umbrella

MY ROLE — Creative Director As Lead Creative Director, I guided the development of Metal Umbrella’s full brand identity, merchandise strategy, and go-to-market rollout.…

  • Strategy

    Brand Strategy & Positioning, Merchandise & Product Strategy, Influencer Marketing Integration

  • Design

    Brand Identity & Logo Systems, Apparel & Package Design, Illustration & Promotional Materials, Style Guides

  • Client

    Oni Studios

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Overwatch League

MY ROLE — Creative Director As Lead Creative Director, I guided the creative vision and strategy for the League’s social and content presence from…

  • Strategy

    Brand Strategy & Architecture, Identity System Development, Creative Guidelines

  • Design

    Logo & Wordmark Design, Graphic Design, Motion Graphics, Brand Style Guide

  • Client

    Activision Blizzard

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Call of Duty League

MY ROLE — Creative Director As Lead Creative Director, I drove the creative vision and social strategy for CDL’s digital presence. I oversaw a…

  • Strategy

    Campaign & Tournament Strategy, Live Coverage & Engagement Strategy, Short-Form Video & Platform Growth, Community Management

  • Design

    Art Direction, Motion Graphics, Photomanipulation & Graphic Design, Broadcast & Social Content

  • Client

    Activision Blizzard

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Players on Paramount+

MY ROLE — Creative Director Lead Creative Director responsible for researching esports visual history and developing the fictional Fugitive organization’s identity, historical branding, logo…

  • Strategy

    Brand Strategy, Entertainment Worldbuilding, Visual Research, Merchandise Strategy

  • Design

    Logo & Identity Design, Art Direction, Apparel Design

  • Client

    Funny or Die

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Immortal: Gates of Pyre

MY ROLE — Creative Director Lead Creative Director overseeing the brand identity, worldbuilding systems, custom typography, UI/UX direction, and collaboration creatives, developers, artists, and…

  • Strategy

    Brand Strategy, Visual Worldbuilding, UX Strategy, Design Systems, Game Identity Strategy

  • Design

    Brand Identity, UI/UX Design, Art Direction, Graphic Design, Design Systems

  • Client

    Sunspear Games

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