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Strategy

Just Go

Just Go

Campaign Digital Social Strategy Video
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MY ROLE — Creative Director Lead Creative Director overseeing campaign concept, talent strategy, creative development, production direction, creator extensions, social activation, and the launch…

Reel Rumble

Reel Rumble

Branding Campaign Design Digital Social Strategy Video
Show project

MY ROLE — Creative Director Lead Creative Director overseeing campaign strategy, creator integration, competition mechanics, visual direction, community participation, and the creative team responsible…

Unreal Fest Chicago

Unreal Fest Chicago

3D Campaign Design Digital Merchandise Social Strategy Video
Show project

MY ROLE — Creative Director Lead Creative Director overseeing experiential strategy, booth programming, creative direction, attendee engagement, creator programming, and the content ecosystem surrounding…

Esports World Cup Paris

Esports World Cup Paris

3D Branding Campaign Design Digital Experiential Social Strategy Video
Show project

MY ROLE — Creative Director Lead Creative Director responsible for the overarching creative and content strategy, creator ecosystem, campaign concepts, activations, visual direction, and…

MelloHunt

MelloHunt

Branding Design Digital Social Strategy Video
Show project

MY ROLE — Creative Director Lead Creative Director overseeing the campaign concept, creative strategy, visual direction, creator integration, social activation, and multidisciplinary team responsible…

LEGO Games

LEGO Games

Branding Strategy
Show project

MY ROLE — Creative Director Lead Creative Director guiding brand strategy, visual identity, and rollout. Directed a cross-disciplinary team to deliver the new LEGO…

Overwatch League

Overwatch League

Branding Campaign Design Illustration Social Strategy
Show project

MY ROLE — Creative Director As Lead Creative Director, I guided the creative vision and strategy for the League’s social and content presence from…

Call of Duty League

Call of Duty League

Branding Campaign Design Social Strategy
Show project

MY ROLE — Creative Director As Lead Creative Director, I drove the creative vision and social strategy for CDL’s digital presence. I oversaw a…

Immortal: Gates of Pyre

Immortal: Gates of Pyre

3D Branding Campaign Design Digital Illustration Strategy
Show project

MY ROLE — Creative Director Lead Creative Director overseeing the brand identity, worldbuilding systems, custom typography, UI/UX direction, and collaboration creatives, developers, artists, and…

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Campaign Digital Social Strategy Video
Just Go

MY ROLE — Creative Director Lead Creative Director overseeing campaign concept, talent strategy, creative development, production direction, creator extensions, social activation, and the launch…

  • Strategy

    Campaign Strategy, Creator Marketing, Social Strategy, Entertainment Marketing, Community Activation

  • Design

    Art Direction, Video Creative Direction, Social Design, Campaign Design

  • Client

    Lenovo Legion

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Branding Campaign Design Digital Social Strategy Video
Reel Rumble

MY ROLE — Creative Director Lead Creative Director overseeing campaign strategy, creator integration, competition mechanics, visual direction, community participation, and the creative team responsible…

  • Strategy

    UGC Strategy, Creator Marketing, Social Strategy, Gamification, Community Engagement, Partnership Activation

  • Design

    Campaign Art Direction, Social Design, Motion Graphics, Video Content, Promotional Design

  • Client

    Lenovo Legion

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3D Campaign Design Digital Merchandise Social Strategy Video
Unreal Fest Chicago

MY ROLE — Creative Director Lead Creative Director overseeing experiential strategy, booth programming, creative direction, attendee engagement, creator programming, and the content ecosystem surrounding…

  • Strategy

    Experiential Strategy, Event Programming, Creator Strategy, Community Engagement, Content Strategy

  • Design

    Experiential Design, Art Direction, Environmental Graphics, Social Design, Promotional Design, Event Branding

  • Client

    Lenovo Legion

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3D Branding Campaign Design Digital Experiential Social Strategy Video
Esports World Cup Paris

MY ROLE — Creative Director Lead Creative Director responsible for the overarching creative and content strategy, creator ecosystem, campaign concepts, activations, visual direction, and…

  • Strategy

    Global Campaign Strategy, Creator Strategy, Experiential Strategy, Social Content Strategy, Community Engagement, Long-Form Content Strategy

  • Design

    Creative Direction, Campaign Direction, Social Design, Video & Motion, Game/Activation Branding

  • Client

    Lenovo Legion

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Branding Design Digital Social Strategy Video
MelloHunt

MY ROLE — Creative Director Lead Creative Director overseeing the campaign concept, creative strategy, visual direction, creator integration, social activation, and multidisciplinary team responsible…

  • Strategy

    Celebrity Partnership Strategy, Campaign Strategy, Social Strategy, Gamification & Engagement, Influencer Marketing

  • Design

    Art Direction, Campaign Identity, Social Design, Video, Creative Direction, Motion Graphics

  • Client

    Lenovo Legion

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Branding Strategy
LEGO Games

MY ROLE — Creative Director Lead Creative Director guiding brand strategy, visual identity, and rollout. Directed a cross-disciplinary team to deliver the new LEGO…

  • Strategy

    Brand Strategy & Architecture, Identity System Development, Creative Guidelines

  • Design

    Logo & Wordmark Design, Graphic Design, Motion Graphics, Brand Style Guide

  • Client

    LEGO®

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Branding Campaign Design Illustration Social Strategy
Overwatch League

MY ROLE — Creative Director As Lead Creative Director, I guided the creative vision and strategy for the League’s social and content presence from…

  • Strategy

    Brand Strategy & Architecture, Identity System Development, Creative Guidelines

  • Design

    Logo & Wordmark Design, Graphic Design, Motion Graphics, Brand Style Guide

  • Client

    Activision Blizzard

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Branding Campaign Design Social Strategy
Call of Duty League

MY ROLE — Creative Director As Lead Creative Director, I drove the creative vision and social strategy for CDL’s digital presence. I oversaw a…

  • Strategy

    Campaign & Tournament Strategy, Live Coverage & Engagement Strategy, Short-Form Video & Platform Growth, Community Management

  • Design

    Art Direction, Motion Graphics, Photomanipulation & Graphic Design, Broadcast & Social Content

  • Client

    Activision Blizzard

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3D Branding Campaign Design Digital Illustration Strategy
Immortal: Gates of Pyre

MY ROLE — Creative Director Lead Creative Director overseeing the brand identity, worldbuilding systems, custom typography, UI/UX direction, and collaboration creatives, developers, artists, and…

  • Strategy

    Brand Strategy, Visual Worldbuilding, UX Strategy, Design Systems, Game Identity Strategy

  • Design

    Brand Identity, UI/UX Design, Art Direction, Graphic Design, Design Systems

  • Client

    Sunspear Games

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