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Just Go

MY ROLE — Creative Director Lead Creative Director overseeing campaign concept, talent strategy, creative development, production direction, creator extensions, social activation, and the launch…

Reel Rumble

MY ROLE — Creative Director Lead Creative Director overseeing campaign strategy, creator integration, competition mechanics, visual direction, community participation, and the creative team responsible…

Unreal Fest Chicago

MY ROLE — Creative Director Lead Creative Director overseeing experiential strategy, booth programming, creative direction, attendee engagement, creator programming, and the content ecosystem surrounding…

Esports World Cup Paris

MY ROLE — Creative Director Lead Creative Director responsible for the overarching creative and content strategy, creator ecosystem, campaign concepts, activations, visual direction, and…

MelloHunt

MY ROLE — Creative Director Lead Creative Director overseeing the campaign concept, creative strategy, visual direction, creator integration, social activation, and multidisciplinary team responsible…

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Just Go

MY ROLE — Creative Director Lead Creative Director overseeing campaign concept, talent strategy, creative development, production direction, creator extensions, social activation, and the launch…

  • Strategy

    Campaign Strategy, Creator Marketing, Social Strategy, Entertainment Marketing, Community Activation

  • Design

    Art Direction, Video Creative Direction, Social Design, Campaign Design

  • Client

    Lenovo Legion

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Reel Rumble

MY ROLE — Creative Director Lead Creative Director overseeing campaign strategy, creator integration, competition mechanics, visual direction, community participation, and the creative team responsible…

  • Strategy

    UGC Strategy, Creator Marketing, Social Strategy, Gamification, Community Engagement, Partnership Activation

  • Design

    Campaign Art Direction, Social Design, Motion Graphics, Video Content, Promotional Design

  • Client

    Lenovo Legion

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Unreal Fest Chicago

MY ROLE — Creative Director Lead Creative Director overseeing experiential strategy, booth programming, creative direction, attendee engagement, creator programming, and the content ecosystem surrounding…

  • Strategy

    Experiential Strategy, Event Programming, Creator Strategy, Community Engagement, Content Strategy

  • Design

    Experiential Design, Art Direction, Environmental Graphics, Social Design, Promotional Design, Event Branding

  • Client

    Lenovo Legion

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Esports World Cup Paris

MY ROLE — Creative Director Lead Creative Director responsible for the overarching creative and content strategy, creator ecosystem, campaign concepts, activations, visual direction, and…

  • Strategy

    Global Campaign Strategy, Creator Strategy, Experiential Strategy, Social Content Strategy, Community Engagement, Long-Form Content Strategy

  • Design

    Creative Direction, Campaign Direction, Social Design, Video & Motion, Game/Activation Branding

  • Client

    Lenovo Legion

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MelloHunt

MY ROLE — Creative Director Lead Creative Director overseeing the campaign concept, creative strategy, visual direction, creator integration, social activation, and multidisciplinary team responsible…

  • Strategy

    Celebrity Partnership Strategy, Campaign Strategy, Social Strategy, Gamification & Engagement, Influencer Marketing

  • Design

    Art Direction, Campaign Identity, Social Design, Video, Creative Direction, Motion Graphics

  • Client

    Lenovo Legion

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