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Merchandise

Unreal Fest Chicago

Unreal Fest Chicago

3D Campaign Design Digital Merchandise Social Strategy Video
Show project

MY ROLE — Creative Director Lead Creative Director overseeing experiential strategy, booth programming, creative direction, attendee engagement, creator programming, and the content ecosystem surrounding…

Houston Outlaws

Houston Outlaws

Branding Campaign Merchandise Social
Show project

MY ROLE — Creative Director I owned the creative vision and strategy. Oversaw a 10+ person team to deliver branding, marketing, social content, promotions,…

Metal Umbrella

Metal Umbrella

Branding Design Merchandise Social
Show project

MY ROLE — Creative Director As Lead Creative Director, I guided the development of Metal Umbrella’s full brand identity, merchandise strategy, and go-to-market rollout.…

Players on Paramount+

Players on Paramount+

Branding Design Merchandise
Show project

MY ROLE — Creative Director Lead Creative Director responsible for researching esports visual history and developing the fictional Fugitive organization’s identity, historical branding, logo…

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3D Campaign Design Digital Merchandise Social Strategy Video
Unreal Fest Chicago

MY ROLE — Creative Director Lead Creative Director overseeing experiential strategy, booth programming, creative direction, attendee engagement, creator programming, and the content ecosystem surrounding…

  • Strategy

    Experiential Strategy, Event Programming, Creator Strategy, Community Engagement, Content Strategy

  • Design

    Experiential Design, Art Direction, Environmental Graphics, Social Design, Promotional Design, Event Branding

  • Client

    Lenovo Legion

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Branding Campaign Merchandise Social
Houston Outlaws

MY ROLE — Creative Director I owned the creative vision and strategy. Oversaw a 10+ person team to deliver branding, marketing, social content, promotions,…

  • Strategy

    Brand Identity & Voice, Community Activation Strategy, Event Marketing & Promotion, Social Media Strategy

  • Design

    Art Direction, Graphic Design, Event Branding & Promotional Materials, Social Content Design

  • Client

    Houston Outlaws

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Branding Design Merchandise Social
Metal Umbrella

MY ROLE — Creative Director As Lead Creative Director, I guided the development of Metal Umbrella’s full brand identity, merchandise strategy, and go-to-market rollout.…

  • Strategy

    Brand Strategy & Positioning, Merchandise & Product Strategy, Influencer Marketing Integration

  • Design

    Brand Identity & Logo Systems, Apparel & Package Design, Illustration & Promotional Materials, Style Guides

  • Client

    Oni Studios

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Branding Design Merchandise
Players on Paramount+

MY ROLE — Creative Director Lead Creative Director responsible for researching esports visual history and developing the fictional Fugitive organization’s identity, historical branding, logo…

  • Strategy

    Brand Strategy, Entertainment Worldbuilding, Visual Research, Merchandise Strategy

  • Design

    Logo & Identity Design, Art Direction, Apparel Design

  • Client

    Funny or Die

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