Metal Umbrella

MY ROLE — Creative Director

As Lead Creative Director, I guided the development of Metal Umbrella’s full brand identity, merchandise strategy, and go-to-market rollout. Oversaw design direction for apparel, packaging, illustration, logo systems, and promotional materials, while aligning with SypherPK’s vision and influencer-driven strategy.

Strategy

Brand Strategy & Positioning, Merchandise & Product Strategy, Influencer Marketing Integration
Design

Brand Identity & Logo Systems, Apparel & Package Design, Illustration & Promotional Materials, Style Guides
Client

Oni Studios

SypherPK sought to launch Metal Umbrella, a fashion-first brand rooted in anime and gaming culture but styled with streetwear credibility. The challenge was to build a full identity system and product line that could stand as a lifestyle brand, not just streamer merch, while appealing to both gaming audiences and wider fashion communities.

Defined brand architecture and ethos: digital-native, anime/gaming inspired, fashion-first.
Developed the logo, identity system, and style guide to establish a recognizable aesthetic.
Directed creative for apparel design, packaging, and promotional content, ensuring consistency across touchpoints.
Built influencer marketing strategy, leveraging SypherPK’s platform and community to amplify launch.

Campaign Creation
Designed a creative campaign around Coke’s “Bringing People Together” slogan and Sprite’s Chill and Spiced new flavors.

Community Reach
Optimized campaigns to maximize reach and performance with a limited budget.

Digital Advertisement
Produced digital ad sets across Twitter, Instagram, and Facebook, blending meme culture, 3D design, and Coca-Cola + Sprite’s timeless brand style.