The Call of Duty League needed to deliver a year-round social presence that matched the intensity of its live events, then leads into the annual Champs tournament. The challenge was to create a content strategy that captured the fast-paced, highlight-driven nature of competitive CoD and translated it into consistent fan engagement across digital platforms.
- Built seasonal creative roadmaps scaling from regular matches to Champs.
- Streamlined production pipelines for high-volume graphics, motion, and video.
- Coordinated with broadcast and on-site teams to keep digital coverage in sync.
Social Strategy
Built CDL’s social and creative strategy for Majors and Champs.
Social Assets
Produced high-impact assets: motion graphics, photo-manipulations, stat trackers, and player spotlights.
Live Coverage
Directed live tournament coverage and short-form video optimized for TikTok, IG Reels, and YouTube Shorts.
