Coca-Cola needed to activate in esports in a way that felt true to its global brand values of togetherness, youth, and joy. Previous campaigns in the space delivered numbers but often lost Coke’s voice. The challenge was to create a campaign that performed well while feeling unmistakably “Coca-Cola.”
- Worked with Coca-Cola stakeholders to align on vision and values.
- Built concepts inspired by gaming’s shared experiences of “bringing people together” from in-game items like Apex Legends’ healing drone to nostalgic arcade machines.
- Balanced brand storytelling with performance marketing, ensuring Coke’s identity was embedded in every asset.
Campaign Creation
Designed a creative campaign around Coke’s “Bringing People Together” slogan and a new flavor.
Community Impressions
Optimized campaigns to maximize reach and performance with a limited budget.
Digital Advertisement
Produced digital ad sets across Twitter, Instagram, and Facebook, blending meme culture, 3D design, and Coca-Cola’s timeless brand style.
