Markel Lee Creative Director Portfolio

Design is my passion. Visual storytelling is my art.

View some of my work
Play Reel

This portfolio is a snapshot of the projects I’ve had the privilege to lead. From building impactful brands to launching fashion lines and global campaigns. My focus is always on creating work that feels authentic, connects people, and leaves a lasting impression.

Coca-Cola

3D Campaign Design Digital

Houston Outlaws

Branding Campaign Merchandise Social

Metal Umbrella

Branding Design Merchandise Social

LEGO Games

Branding Strategy

Overwatch League

Branding Campaign Design Illustration Social Strategy

Call of Duty League

Branding Campaign Design Social Strategy

I craft award-winning campaigns and brand identities for the world’s biggest names in gaming, entertainment, and consumer culture. From esports leagues and fashion-first merchandise to global brand activations, I bring ideas to life through bold creative direction, storytelling, and design leadership.

ESPORTS AWARDS
– Best Esports Series of The Year – Players – Winner
– 3x Best Esports Agency of the Year – Finalist

ADDYS
– Best Marketing Campaign – Coca-Cola – Silver Winner

TEMPEST AWARDS
– Best Social Experience – Houston Outlaws – Winner
– The Tempest Watch List – People of Interest – Winner

As a seasoned creative leader with over 15 years of experience leading projects for global brands such as Coca-Cola, Activision Blizzard, Riot Games, Red Bull, Paramount Pictures, LEGO, Funny or Die, and The Kraft Group, I’ve had the privilege of contributing to the realms of branding, marketing, and esports.

I thrive at the intersection of creativity and strategy: shaping big ideas, leading teams to execute them, and making sure every detail strengthens the story we’re telling. My approach is rooted in collaboration, cultural insight, and a passion for crafting creative that inspires fans and leaves a lasting impact.

When I’m not building campaigns, you’ll probably find me exploring new games, diving into anime, or working on passion projects that blend design, storytelling, and community.

With 15+ years of experience, I’ve led creative direction, brand strategy, and design execution for top gaming, entertainment, and consumer brands. From building esports leagues and fashion-first labels to driving global campaigns, I specialize in shaping ideas into bold creative that inspires audiences and drives measurable impact.

HIGHLIGHT CAPABILITIES

– Creative Direction
– Brand Development
– Campaign Strategy
– Merchandise & Product Design
– Esports & Gaming Marketing
– Hands-On Design
– Cross-Functional Leadership
– Award Recognition