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Branding

Houston Outlaws

Houston Outlaws

Branding Campaign Merchandise Social
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MY ROLE — Creative Director I owned the creative vision and strategy. Oversaw a 10+ person team to deliver branding, marketing, social content, promotions,…

Metal Umbrella

Metal Umbrella

Branding Design Merchandise Social
Show project

MY ROLE — Creative Director As Lead Creative Director, I guided the development of Metal Umbrella’s full brand identity, merchandise strategy, and go-to-market rollout.…

LEGO Games

LEGO Games

Branding Strategy
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MY ROLE — Creative Director Lead Creative Director guiding brand strategy, visual identity, and rollout. Directed a cross-disciplinary team to deliver the new LEGO…

Overwatch League

Overwatch League

Branding Campaign Design Illustration Social Strategy
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MY ROLE — Creative Director As Lead Creative Director, I guided the creative vision and strategy for the League’s social and content presence from…

Call of Duty League

Call of Duty League

Branding Campaign Design Social Strategy
Show project

MY ROLE — Creative Director As Lead Creative Director, I drove the creative vision and social strategy for CDL’s digital presence. I oversaw a…

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Branding Campaign Merchandise Social

Houston Outlaws

MY ROLE — Creative Director I owned the creative vision and strategy. Oversaw a 10+ person team to deliver branding, marketing, social content, promotions,…

  • Strategy

    Brand Identity & Voice, Community Activation Strategy, Event Marketing & Promotion, Social Media Strategy

  • Design

    Art Direction, Graphic Design, Event Branding & Promotional Materials, Social Content Design

  • Client

    Houston Outlaws

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Branding Design Merchandise Social

Metal Umbrella

MY ROLE — Creative Director As Lead Creative Director, I guided the development of Metal Umbrella’s full brand identity, merchandise strategy, and go-to-market rollout.…

  • Strategy

    Brand Strategy & Positioning, Merchandise & Product Strategy, Influencer Marketing Integration

  • Design

    Brand Identity & Logo Systems, Apparel & Package Design, Illustration & Promotional Materials, Style Guides

  • Client

    Oni Studios

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Branding Strategy

LEGO Games

MY ROLE — Creative Director Lead Creative Director guiding brand strategy, visual identity, and rollout. Directed a cross-disciplinary team to deliver the new LEGO…

  • Strategy

    Brand Strategy & Architecture, Identity System Development, Creative Guidelines

  • Design

    Logo & Wordmark Design, Graphic Design, Motion Graphics, Brand Style Guide

  • Client

    LEGO®

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Branding Campaign Design Illustration Social Strategy

Overwatch League

MY ROLE — Creative Director As Lead Creative Director, I guided the creative vision and strategy for the League’s social and content presence from…

  • Strategy

    Brand Strategy & Architecture, Identity System Development, Creative Guidelines

  • Design

    Logo & Wordmark Design, Graphic Design, Motion Graphics, Brand Style Guide

  • Client

    Activision Blizzard

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Branding Campaign Design Social Strategy

Call of Duty League

MY ROLE — Creative Director As Lead Creative Director, I drove the creative vision and social strategy for CDL’s digital presence. I oversaw a…

  • Strategy

    Campaign & Tournament Strategy, Live Coverage & Engagement Strategy, Short-Form Video & Platform Growth, Community Management

  • Design

    Art Direction, Motion Graphics, Photomanipulation & Graphic Design, Broadcast & Social Content

  • Client

    Activision Blizzard

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